ETA Urges ISOs to Self-Regulate

ETA Urges ISOs To Self-Regulate
LOMBARD, Ill.—The Justice Department’s Operation Choke Point isn’t really about combatting fraud, says Jason Oxman, CEO of the Electronic Transactions Association. Federal regulators simply don’t like high-risk merchants, such as payday lenders and guns dealers, he says.

To crack down on that type of retailer, the DOJ and other federal agencies are increasing their regulatory scrutiny of the payment companies that handle their electronic transactions, Oxman said here last week during a “Sound Off” session at the Midwest Acquirers Association 12th Annual Conference.

“This campaign is about targeting categories of merchants by intimidating the payments industry into cutting off service to those merchant categories,” he said.

Instead, the government should work with the acquiring industry to limit wrong-doing, Oxman maintained.

“We want to be a partner—not a target,” he said of the acquiring industry’s attitude toward merchants that commit fraud.

Some 50 members of the industry have received subpoenas to appear before federal officials to testify on fraud, noted another session speaker, Deana Rich, president of the Los Angeles-based Rich Consulting.

“We are being looked at closer than ever before,” Rich maintained.

The results of Choke Point and the efforts of ETA members support the contention that fraud isn’t the real target of the federal campaign, Oxman said.

With Operation Chokepoint, the DOJ has ferreted out two retailers now accused of bilking customers, he said.

Meanwhile, ETA members terminated the accounts of 10,000 questionable merchants last year, according to an association survey, Oxman said. The study did not take into account the other merchants that were denied accounts in the first place through association members’ due diligence.

Even without federal regulatory supervision, the independent sales organizations and transaction processors that belong to the association want to limit their liability for fraud by discontinuing their relationships with merchants guilty of wrong-doing, Oxman told session attendees.

As Oxman spoke, the ETA’s lobbyist, Scott Talbott, was attempting to drive home those points during testimony before Congress.

Making that case to the government while working on self-regulation could help the industry avoid federal regulation, Rich maintained at the MWAA session.

She’s led the ETA’s effort to produce a 100-page set of guidelines to help small and medium-sized ISOs detect wrong-doing by merchants. Large organizations often employ risk specialists to monitor merchants.

Typical indictors of merchant fraud include excessive chargebacks or returns, Rich noted. If acquirers terminate the merchant contracts in those situations—without raising rates or increasing reserves—then they can present a good case for self-regulation, she suggested.

Still, the subtleties of discovering fraud among merchants can challenge the experts. Some of the 50 people from 44 ETA member-companies who worked on the guidelines said they were learning as they proceeded, she said.

She called upon ISOs, banks and processors to make sure the other companies they work with to make transactions are going a good job of monitoring merchants. Processors, for example, could help ISOs fix risk problems.

Another aid to self-policing could take the form of a listing of miscreant merchants and sales agents, suggested a member of the session audience, John C. Mayleben, senior vice president of technology and new product development for the Michigan Retailers Association.

He said that perhaps 500 merchants accounted for many of the 10,000 terminations reported by ETA members.

One of the goals of self-regulation is to free ISOs to accept accounts from merchants that fall into categories the federal government regards as high-risk. Many have been denying contracts to such merchants in recent months and have suffered a “very significant” financial setback, according to session attendees.

The attention to payment security is coming at an opportune time, speakers and attendees agreed. Public awareness of data breaches has increased after data breaches at Target and other major retailers during the 2013 holiday season.

The sharper focus on security is helping to advance the cause

But many retailers aren’t aware of their obligations to report breaches, said another session speaker, Holli Targan, an attorney and partner at Jaffe Rait Heuer & Weiss PC.

Forty-seven states have differing requirements for when and how retailers are to notify consumers, companies and government agencies, Targan said.

That’s why the ETA is lobbying for a single national law governing notifications after breaches, Oxman said.

DonUp Comments:  And here I thought this article was about asking ISOs to actually police their policies and procedures regarding unethical selling tactics, nope!  There needs to be something brought down on these ISOs who are raising rates every April and October and blaming Visa and Mastercard, all along it is a margin padding activity.

I do agree with the article about “high-risk” merchants, such as gun dealers.  Why are gun dealers a high risk merchant?  Why would the DOJ scrutinize gun dealers?  I would take an educated guess and say that there are some challenged gun dealers out there.  However, there are challenged businesses in all vertical markets, not just guns or internet.  So it is very interesting to me, (enter sarcasm) that DOJ would be interested in only certain verticals.  At DonUp we are pro-gun and pro-2nd Amendment.  We will only deal with a processor that is pro-gun.

Lets clean up the fraudulent merchants out there in all verticals.  And, how about cleaning up the sales tactics of the majority of ISOs out there.  Credit card processing is an excellent industry and business model.  How about bringing some ethics and honesty back into it?   We do that @ donup, at least our clients tell us that.

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